I have to admit, I’ve had a soft spot for Iwan Rheon ever since seeing him in Misfits back in 2009. But since then he has gone on to do a lot for his career but most famously playing the villain ‘Ramsay Bolton’ in the hit TV show Game of Thrones. He’s an incredibly talented actor, so when I heard he was the new voice for an animation simplifying the cause and effect of dementia, I was incredibly proud.
The video is colourful and unique, explaining in simple terms what dementia is all about, making it suitable for pretty much all age groups! However the video is clearly directed at a younger audience as the creative animation locks your attention and Iwan’s voice suits the video perfectly. Having Iwan doing the voice over gives and intellectual feel to the video but still keeping it informal to withhold younger viewers attentiveness.
I think using a well-established star like Iwan helps to publicise the video in a positive way but not so much so that they are just using his fame. Iwan said he actually really wanted to do the video due to his grandmother suffering from dementia and he opened up about how seeing her going from this “incredibly strong woman’’ to then “a scared child, was really tough.’’ http://www.walesonline.co.uk/lifestyle/showbiz/iwan-rheon-dementia-animation-video-12032076
He also offered advice about having to use humour as a way of getting through these hard times, which I’m sure a lot of people can relate to. Often his grandmother would call Iwan her husband and it was a lot easier to “try and laugh through these things” at that point in time. However as her condition developed “she eventually deteriorated to the point she didn’t know who we were or where she was’’ calling the situation “pretty hardcore’’ http://www.walesonline.co.uk/lifestyle/showbiz/iwan-rheon-dementia-animation-video-12032076
It’s quite refreshing seeing a video for dementia targeted at this age group of teens and young adults, as its common knowledge we are the generation who will be finding the cures to this awful disease. But my advice would be to anyone who wants to know about the condition, (if not yourself maybe a friend or sibling) watch this video and see how creatively informative it really is.